The UK has taken a leading role in Europe in the complex task of implementing regulation which ultimately governs the safety and efficacy of sports nutrition products sold within the EU.
ESSNA (European Specialist Sports Nutrition Alliance) which is a UK based body that deals directly with UK Sport and the British Olympic Association has been at the forefront of many years of consultation with the European authorities in Brussels. EU regulation on sports nutrition is the most stringent in the world and offers assurance to health food retailers and consumers that EU approved sports nutrition products are both safe and effective.
As a proactive company, Sci-MX Nutrition prides itself on being possibly the first UK sports nutrition brand to have formulated it’s products according to EU regulation. Sci-MX Nutrition has submitted dossiers to the EU authorities which have either been registered or are in the process of obtaining registration status. The registration process involves various aspects such as the quality of raw material, prevention of contamination
and hygiene standards during production. Additionally, strict guidelines are in place to ensure that products actually offer the benefits that they claim, in other words they “do exactly what they say on the tin”.
Many experts in the industry and in sporting circles partially attribute team GB’s outstanding performance at the Beijing Olympic Games to the availability of quality sports nutrition products to team GB athletes. It was interesting to note that during almost every television interview with sport experts and coaches during the games, athletes nutrition plans were referred to as a vital part of preparation and conditioning.
I think back to the very first time I encountered sports nutrition products in the mid eighties and am astounded as to how the industry has progressed. From ‘mysterious’ powders and tablets that bodybuilders consumed, to a multi billion pound industry that contributes to winning medals at the Olympic games!
Whether you are a health food retailer, a weekend warrior, or a professional
athlete, you are assured peace of mind when marketing or using Sci-MX products, knowing that they have been subjected to the worlds most stringent quality standards.
